Co-Founders, Not Vendors
20+ years building software that drives business results. We operate like partners, not contractors.
Our Story
We've been building software for over 20 years. Not as vendors who disappear after launch, but as partners who stick around to ensure your systems work at scale.
Sofmen was founded in Saratoga, California by engineers who preferred solving real problems over pitching decks. Since then, we’ve grown into a trusted partner for companies building software that matters. We’ve supported 10+ successful exits, helped startups reach $5–10M ARR, and built platforms that process millions of transactions daily. But what sets us apart isn’t scale—it’s how we work.
We don’t sit on the outside waiting for specs. We embed. We co-own the roadmap. We flag costly decisions early and fix what others leave behind. When LottoReco needed an AI-driven platform to process 8–10 million transactions a day with zero manual entry, we built it. When Koala Insulation scaled 12,700% in three years, our software helped support every new franchisee.
Over the years, we’ve learned that launch is never the end—it’s where real execution starts. That’s why we’re still supporting platforms we built years ago. When your software is your business, you don’t just need code. You need people who build with long-term outcomes in mind—and stay to make sure they happen.
See What We're About
Watch how we approach software development and why our partners choose to work with us:
Why This Matters
What Sets Our Approach Apart
Proven software engineering practices with hands-on leadership. We've seen what works and what doesn't—learn from our experience:
We've Done This Before—At Scale
20+ years building systems that actually work. 10+ exits. Platforms hitting $5-10M ARR. Cheaper vendors learn on your dime. We bring patterns that work.
Your Leaders Actually Code
Our technology leaders write code and make architectural decisions. Not managers who delegate to junior teams. You get hands-on expertise from people who've solved these problems before.
We Build for Scale, Not Just Launch
Cheap vendors build for today. We design for millions of daily events and >99.9% uptime from day one. You won't need to rebuild when you hit real scale—we've seen what breaks.
AI When It Matters, Not Because It's Trendy
We integrate AI when it solves real problems and drives business value. Not because it's cool. We've built systems processing millions of transactions with AI—we know when it works and when it's waste.
We Own the Outcome, Not Just the Code
We don't disappear after launch. We stick around to ensure your systems perform reliably at scale. Founders need partners who care about long-term success, not just delivery milestones.
Engineering Discipline That Prevents Costly Mistakes
Cloud-native architecture, automated testing, and deployment practices that prevent the disasters we've seen others create. Good engineering costs more upfront but saves 10x in rewrites.
How We Work
Our Methodology for Delivering Excellence
A proven process ensuring transparency, quality, and timely delivery:
1
Discovery & Planning
We shape product strategy from day one—not just take requirements. Our leaders identify what to build first, what can wait, and what will break at scale. We've seen 200+ projects fail from misaligned specs and unclear priorities. We prevent that by asking the hard questions early and defining success metrics that matter.
2
Design
From architecture to UX, we make early decisions that hold up under real-world pressure. We apply proven patterns that scale cleanly—not just patch together MVPs. Poor product or technical design costs 10x more to fix later. We’ve built across industries, seen what breaks, and bring that experience to every build.
3
Development
Our senior engineers stay hands-on—writing code, making key technical calls, and guiding implementation from the inside. We use modern practices that prevent technical debt, prioritize long-term maintainability, and build systems that grow with your business. Others cut corners here—we don’t, because we’ve seen what that costs later.
4
Review & Refinement
We bring clients into the loop early—reviewing flows, surfacing gaps, and tuning for clarity before it's expensive to change. This isn’t about chasing bugs—it’s about tightening decisions, UX, and architecture with real context. We gather feedback, pressure-test assumptions, and refine what matters—before launch makes it permanent.
5
Deployment & Launch
We launch with zero-downtime strategies and automated rollback—not hope and prayers. Our team handle deployment, monitoring, and incident response. We've launched platforms processing millions of transactions from day one. Launch isn't a handoff—it's when we prove the system works.
6
Operations & Maintenance
We stick around after launch—not disappear. Our teams and automated systems monitor performance, handle incidents, and scale systems as you grow. We've supported platforms for years, maintaining >99.9% uptime. Operational excellence isn't optional—it's how we ensure your system keeps working when it matters most.
The People Behind the Results
Hands-On Leaders Who Code
Our technology leaders write code and make architectural decisions. Not managers who delegate to junior teams. You get hands-on expertise from people who've solved these problems before.
Anuj Khandelwal
Engineering Executive, Scale & Architecture
Leads the build like your tech CTO would. Anuj brings deep technical expertise and hands-on leadership to every project. With 20+ years of experience building systems at scale, he writes code, makes architectural decisions, and ensures our solutions are built right from day one.
Joel Pyska
Product Strategist & Execution Partner
Turns abstract ideas into roadmap reality—then ships it with intent. Joel combines product instincts with engineering excellence. He's been building software platforms for over 20 years, working directly with clients to understand their business needs and deliver solutions that drive real results.
Together, Anuj and Joel lead a team that operates like co-founders, not vendors. We embed with your team, own the roadmap, and ensure your software works at scale. Because we've seen what breaks—and we build to prevent it.
Our Mission
Mission Statement
To build software that drives real business results—not just code that meets specs. We partner with companies who need systems that scale, remain maintainable, and deliver measurable outcomes. Our mission is to bring the product instincts and engineering patterns we've learned from 20+ years of building at scale, so our partners don't have to learn the hard way.
Partnership Over Transaction
We operate like co-founders, not vendors. We embed with your team, own the roadmap, and stay long after launch to ensure your systems work at scale.
Build for Scale, Not Just Launch
We design for millions of daily events and >99.9% uptime from day one. You won't need to rebuild when you hit real scale—we've seen what breaks.
Own the Outcome, Not Just the Code
We don't disappear after delivery. We stick around to ensure your systems perform reliably, because launch is just the starting line—and we act like it.
Hands-On Expertise That Matters
Our leaders write code and make architectural decisions. You get expertise from people who've solved these problems before, not managers who delegate to junior teams.
Proof of Success
Results That Matter
We don't just build software—we build platforms that drive measurable business results across industries:
Digital Health Management Platform
HIPAA-compliant digital health platform unifying health data from wearables. Enables nationwide digital delivery with CDC-recognized diabetes prevention programs.
- Acquired by Brook Health
Enterprise Endpoint Backup & Data Protection Platform
Enterprise endpoint backup and data protection platform. Automated backups, continuous data protection, intelligent deduplication, and point-in-time recovery. Acquired by Carbonite for $9.6M.
- Acquired by Carbonite
Multi-Tenant Real Estate SaaS Platform
Multi-tenant real estate SaaS platform with suite leasing management, appointment scheduling, and CRM. Subscription billing, multi-location management, and React Native mobile app.
- 1.5 - 2M ARR
Ready to Partner With Us?
Let's discuss how we can help you build software that drives business results—whether starting fresh or enhancing existing systems. We operate like co-founders, not vendors.